Quick and Dirty

I came across this old video again – Shot by the Google Chrome team.

The question ‘What is a browser?’ was put to more than 50 people of different ages and backgrounds, at the Times Square in New York. Listening to what people say is amazing.

I love it because it really reemphasizes several things:
– User research need not be expensive or time consuming
– A design team / designer can get rich feedback by just talking to intended users
– What seems obvious to us (people in tech) may not be that obvious to everyone else


One response to “Quick and Dirty

  1. Wow this is so interesting. Maybe they just asked the wrong people :D
    Just kidding – people have difficulty grasping these different concepts – search engine, browser, website, blog. The terms are often confusing and mixed up in people’s minds.

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